They say that where there’s a buzz the bees will congregate, and that certainly seems true of the SEO craze – although “craze” is hardly an appropriate term for it. SEO, or search engine optimization, is the process of positioning a Web site to receive high search engine rankings when specific keywords are used. For example, if a new club in Pioneer Square wanted to be sure to attract fans of techno music they might hire a Seattle SEO company to optimize their website for the keyword “Pioneer Square techno.” The result of effective SEO work would be that when a user typed that keyword into a search engine, the club’s Web site would be one of the top results. Because this can have such an effect on business, it is suddenly an in-demand service, for which companies are willing to allocate part of their marketing budget. That has the marketing universe responding to need by creating all kinds of SEO systems, some of which are beginning to generate big money.
January 26, 2012
